Dr Rob Bramley is a Senior Principal Research Scientist with CSIRO, based at Waite Campus, Adelaide, where he is also the CSIRO Site Leader. A Soil Scientist by training, he has been active in Precision Agriculture (PA) research since the mid-1990s. While particularly recognised for pioneering the development of Precision Viticulture, his broader expertise is reflected by leadership and engagement in major PA projects across the wine, grains and sugar sectors, in Australia and overseas. His recent viticultural research has focussed particularly on using the tools of Precision Viticulture to assist in better understanding wine terroir. Dr Bramley was made a life member of SPAA (Society of Precision Agriculture Australia) in 2018, and was the inaugural winner of two of the ASVO’s (Australian Society of Viticulture and Oenology) awards for publication excellence - ‘Winemaking paper of the year’ (2012) and the ‘Dr Peter May award’ (2018).